New Feature Releases

Stay updated with the latest enhancements, UI upgrades, and technical tools added to the BusinessOnBot platform.

January 2026

WhatsApp Deliverability Boost: A new AI-driven engine that optimizes template delivery times based on historical user engagement, increasing open rates by up to 12%.
AI Segmentation 2.0: Enhanced machine learning models for customer buckets, allowing for "at-risk" and "high-value" automated tagging without manual rule setting.

FlowBuilder Media Capture: Agents can now configure flows to specifically request and store images or PDFs sent by customers during a bot journey.
Website Pop-up 3.0: Redesigned lead-gen pop-up with faster load times and support for custom branding colors directly from the dashboard.

The BusinessOnBot core infrastructure was upgraded to 3.0, introducing a unified omnichannel experience.

Unified Inbox: Seamlessly switch between WhatsApp, Instagram, and Email conversations in a single view.
ACARS Integration: The Agent Chat Auto Routing System now supports advanced skill-based routing (e.g., routing billing queries only to agents with Finance permissions).
Instagram Commerce Flow: Full support for product catalogs within Instagram DMs, mirroring the WhatsApp "Shop Now" experience.

Follow-up Campaigns: Ability to trigger a second "nudge" campaign specifically for users who received a broadcast but did not click a button.
Abandoned Checkout Logic: Enhanced sync with Shopify to capture behavioral data from "Anonymous Users" who drop off before entering their phone number.

We are constantly evolving. Here is what the engineering team is currently building:

Voice-to-Text for Agents: Transcribe incoming voice notes directly in the Freshchat window.
WhatsApp Flows Advanced: Support for multi-page forms and appointment booking directly inside the WhatsApp interface.
RCS Messaging: Integrating Rich Communication Services for high-impact android marketing.

Pro Tip

Did you find a bug in a new feature? Please report it immediately via the SOP Change Request Form so we can update the technical protocols.

Version	Release Date	Primary Focus
v3.2.0	Jan 2026	AI Deliverability & Segmentation
v3.1.5	Dec 2025	Media Capture in Flows
v3.0.0	Oct 2025	Omnichannel Infrastructure